REC 00:00:00:00Performance advertising studioMeta · Google · YouTube · TikTok

Ad hooks,Directed

We create, launch, manage and report your ads. Made with AI, real footage, or both, and built to perform.

Start a project Watch the reel

Scene 01 · Ad hooks, directedScrollWorldwide · English and Arabic

ResultsMeta · Google · YouTube · TikTok

Performance you can measure.

100M+Views delivered

50M+People reached

20K+Leads generated

6+Years in performance marketing

From campaigns led by our founder across Meta and Google Ads.

What we doFour steps

One team. From first frame to final report.

Create

Ads built to stop the scroll, with hooks tested before real spend.

Launch

Set up on the right platform, with tracking that works from day one.

Manage

Budgets, audiences and tests, adjusted every week.

Report

A plain-language report: what we spent, what it returned, what happens next.

The creativeAI · Real footage · Hybrid

Three ways to make the ad.

We choose the mix for each brand, goal and budget.

AI-made

Shots no camera could get

Cinematic scenes that would be impossible or very expensive to film, plus fast variations to test hooks against each other.

Real footage

People and product, for real

UGC-style creators, product shoots and your own footage, cut and reworked into ads built for performance.

Hybrid

The best of both

Real product and people, extended with AI scenes, edits and variations. Our strongest option for most brands.

Selected workSee more →

MarketsEnglish and Arabic

Brands in two worlds. One team for both.

Questions

Ready when you are

Have a brand to grow? Let's talk.

Start a project

Services

Everything between the idea and the invoice.

Pick one service or the full run. Each project is scoped to your goal, your market and your ad spend, so pricing is by quote.

Request a quote

Creative

Ad creative

Video ads, statics and hook variations. AI-made, real footage or hybrid, in English and Arabic, cut for each placement: Reels, Stories, TikTok and YouTube.

Facebook and Instagram ads

Account setup, pixel and conversion tracking, audience building, lead and sales campaigns, retargeting, and weekly optimization.

TikTok

TikTok ads

Native-feeling creative, Spark Ads and testing structures that find the angles worth scaling.

Google

Google and YouTube ads

Search for people already looking, YouTube for reach and consideration, and remarketing to bring visitors back.

Pages

Landing pages

One offer, one page, one action. Designed and written in English and Arabic (right-to-left), mobile first, with the form and conversion tracking connected so every lead is counted. See concepts →

Funnels

Sales funnels

The path from ad to booked call or sale: landing page, lead form, follow-up and retargeting, mapped end to end and tested one step at a time.

Strategy

Funnel and testing plan

Who to target, what to say, how to split budget and which tests come first, built from your numbers.

Reporting

Reporting and optimization

A weekly report in plain language: spend, results, what we changed and what comes next. Monthly review calls.

How a project runs

Brief

You share your product, goal and numbers. We tell you what we would test first.

Concepts

A creative direction and hook concepts, agreed before any production.

Production

Ads made with AI, real footage or both, then edited for each platform.

Launch and manage

Campaigns go live with tracking in place. We adjust budgets, audiences and creative every week.

Report

Plain-language reporting, and a clear next step every time.

Tell us the goal. We'll scope the rest.

Request a quote

Work

Results first. Reel second.

ResultsMeta and Google Ads

Numbers from real campaigns.

100M+Views

50M+Reach

100K+Link clicks

20K+Leads

Results from campaigns led by our founder across Meta and Google Ads, over 6+ years in performance marketing.

ReelConcept ads

Concept ads made to show a creative direction. They are not client campaigns.

Want results like these?

Start a project

Landing pages

Pages built to get one action.

One offer, one page, one next step, written in English and Arabic.

Featured · 6-week live program

Take the Floor

A public-speaking program with a spotlight hero, a week-by-week plan, a ticket-style price card and a seat reservation form.

1:1 coaching

Founder Reset

A strategy-session offer for founders, with a 90-day plan and a booking form.

Live workshop

Course in 14

A workshop sign-up page for creators, with a 14-day roadmap and a ticket card.

Cohort program

Fluent at Work

An 8-week English cohort with level groups, a weekly calendar and enrolment.

Lumen free consultation concept landing page

Lead generation · tracked

Lumen Skin Clinic

A free-consultation page for a clinic, with a WhatsApp button, a two-field form and GA4 and Meta Pixel events on every action.

Concept landing pages. Names, offers and testimonials are fictional.

Need a page for your offer?

Request a quote

About

Media buying and creative in one team.

The Hook Directors is a performance advertising studio. The people who make your ads and the people who run them work together, so the idea and the numbers are never strangers.

How we work

A core team. A network of specialists.

The Hook Directors is a remote-first studio. We build a team around each project: media buyers, editors, AI video creators, shooters, copywriters and analysts, brought in for what the brief needs.

That keeps us fast, keeps quality high, and lets us scale up for a launch without carrying a team you don't need.

Founder

Sami

Founder of The Hook Directors. Six years in digital marketing, with Meta and Google Ads, strategy and reporting at the core.

Led Meta and Google programs that delivered 100M+ views and 20K+ leads. Trained in TV, cinema and radio, which is why the ads are directed, not just run.

MarketsEnglish and Arabic

Brands in two worlds. One team for both.

Work with us Join the crew

Careers

Join the crew.

We build ads that get results and we pay for craft. The studio is fully remote: join full time, or work project by project, from anywhere. Send your CV and portfolio and tell us what you do best.

Open rolesFull time or project-based

Media buyer

Meta · Google · TikTok

AI video creator

Kling · Seedance · Higgsfield

Video editor

Short-form · performance cuts

Video shooter

Product · UGC · your city

UGC creator

Regional · English and Arabic

Copywriter

English and Arabic

Motion designer

Ads · titles · end cards

Reporting analyst

Dashboards · weekly reports

Don't see your role? Apply anyway and tell us what you would do.

How it works

Apply. Test. Start.

Send your CV and portfolio. We review within a week. Shortlisted people do a short, paid test task, then start on a project.

Contact

Start a project.

Tell us about your brand and what you want to achieve. We reply within 24 hours with next steps or a time for a call. Pricing is by quote, scoped to your goal and monthly ad spend.